EACH PHOTOGRAPHIC STUDIO CAN BE DIFFERENT
Photography Studios can vary from one another. Some studios are small and run by one person, while others have several. Some are large with hundreds of employees. Some studios can handle all shipping, marketing, and deliveries in-house, while others outsource these tasks. These resources are essential for all photography studio in Birmingham, but their access to them varies.
PHOTO STUDIO TAFF
The most famous position in a photo studio is that of the photographer. This is the person who makes it all work. When we think about a small studio, we often think about the photographer who photographs children, captures wedding memories, and takes glamour shots. The photography assistant is another important position in most studios. The assistant is responsible for learning the trade and supporting the photographer in many different ways. The business often determines this position’s scope. An assistant can wear many hats in a small studio. However, in larger studios, they are more like personal assistants with video and photography skills. Studios require many support roles. We won’t list them all here. Instead, we will touch on the most relevant aspects of a studio.
THE STUDIO PROPER
Studio is the main artistic space in a photography studio. Here is where the subject is located, the photographer works and all the equipment are located. Small to medium-sized studios usually have one studio, although some may have satellite spaces that can be used for specific shoots. Studio owners with multiple primary photographers may have several studios. These studios can be assigned to specific photographers, thematically or depending on the type and schedule of the shoot.
MAKEUP AND WARDROBE
A studio’s ability to employ a stylist will depend on its size and the type of photography they specialize in. A stylist will usually be available to help with hair and make-up, and even fashion suggestions. However, for larger studios, there will be entire makeup and wardrobe departments. This is especially true for studios with commercial accounts and photographs for magazines, catalogs, Fashion, and so forth.
Practically every studio that uses digital photography has at least one darkroom. This is where the photographers work with photographic film. These rooms need running water, chemical baths, enlargers, and other equipment. Printmaking is the primary task, but other tasks include exposure adjustments and other photography. As computer editing has become more common, the importance of the darkroom has diminished.
GRAPHIC DESIGN SPACES
A majority of studios have a darkroom. However, most studios also have an editing room. This may also be called a computer or graphic design lab. These high-tech spaces serve the same purpose, regardless of their names: they house the software and equipment needed to edit digital photos and videos. Smaller studios can become more sophisticated because such equipment is now more affordable. A mom-and-pop studio can now tackle editing tasks that were once reserved for top-notch studios or outside labs 25 years ago. The photographer who used to have to hire someone else for the creation of wedding albums can now do most things in-house.
OTHER ARTISTIC WORK SPACES
Other artistic spaces may be available in a studio, depending on the specific focus of the studio. One digital editing room may be sufficient for a small studio. High-volume studios may have different work areas for video editors, computer-aided design, artists, scrapbookers, and so on.
WEBSITES AND DISPLAY ROOMS
Portfolios are one of the most valuable business tools artists have, and professional photographers are no exception. The portfolio binding is the classic version. It features the best and most varied work of the photographer. Showrooms were a common feature in many studios, even small ones, dating back to the 1800s. Many studios offer dedicated areas where prospective clients can view the artwork. Websites are also important. The Internet has changed the industry of photography in the same way that it has revolutionized many other industries around the globe. Websites are expected to be maintained by studios. Many studios have web design teams. These sites can be used for more than just displaying portfolios. They also provide a way for clients to contact the studio.
Behind the scenes, even a small studio is full of activity. It is essential to clean, maintain, store, and retrieve equipment. This storage space is a place for equipment and often has a higher security level because it contains some of the most valuable assets in the business. A lot of studios have an equipment manager. This person is responsible for buying equipment, maintaining it, retrieving and returning it when needed, and getting it to the shoot, whether it is at the studio or off-site, like a location where a commercial shoot takes place.
OTHER SUPPORT SPACES
Depending on how big or small the studio, it may require more storage than just a few closets. Studio spaces will include areas for long-term storage and areas for temporary storage that can be accessed daily. There may also be workbench areas for technical staff to maintain equipment and perform maintenance. The production assistants might have their own areas to prepare equipment or other resources for an upcoming shooting, and so forth.
SHIPPING & RECEIVING
Photographic studios need to ship and receive their photos. Many customers will pick up their photographs, but studios must ship them or send them to them. These tasks are often outsourced to smaller studios by companies that specialize in them. Large studios use carriers, but they also need dedicated shipping and receiving departments to handle the volume.
This is the part of the business that welcomes vendors and customers in person or over the phone. The assistant or photographer is often the receptionist in the smallest studios. Studio managers will be assigned to mid-sized studios. Larger studios will have dedicated offices. The largest studios will have large reception areas that include security officers, receptionists, bathroom access, and elevator access.
The most important aspect of customer-facing services is reception. It allows clients to contact them in person or by phone. The modern customer is more connected than ever. Email and text messaging are two examples of customer-facing services. Cloud-based services allow consumers to access photos and videos immediately. Modern studios that are successful have active social media accounts. This can include Instagram, Facebook, Twitter and Instagram, as well as many other services offered directly through their main website. Many large studios allow customers to sign off work and pay via the Internet.
CONFERENCE ROOMS AND OFFICES
Studios need to have both artistic and practical spaces. These include offices that can be used for work, and conference rooms that employees can use to meet customers, potential clients, and vendors. A manager for the office is also a common requirement. This person manages the office budget, keeps supplies stocked, schedules cleaning, and replaces chairs and laptops. Small studios often have a receptionist, while large studios have an office manager. This is a highly paid position responsible for ensuring that everything runs smoothly.
MARKETING & SALES
Small businesses that operate out of studios often include sales and marketing in their day to help them grow. This includes marketing the business and securing new clients. Studios of medium size often outsource these departments, but they may still have one or two sales and marketing specialists to help manage the accounts. Large studios will often have their marketing and sales departments, but may still outsource some jobs depending on the specific skills.