Survey by AB InBev and the Alcohol Education Trust aims to educate parents about underage drinking

Do you know the true reality of underage drinking?

Do you think alcohol consumption is rising or falling amongst under 15’s in the UK?

Following a recent survey by global brewer AB InBev UK you may well be surprised by the answer to both questions!

Even though alcohol consumption amongst teenagers in the UK is decreasing, the survey demonstrated that parents wrongly assumed the opposite!

Global Be(er) Responsible Day, the day of choice to announce the results of the survey, is a day dedicated to promote responsible drinking in various ways.

The Alcohol Education Trust, who has been working in close collaboration with AB InBev UK over the last few years, has put provisions in place for both parents and their children to better understand the topic of responsible drinking.

It is the AET’s intention to educate everyone on the effects of alcohol, especially amongst young people.

Helena Conibear, director of the Alcohol Education Trust, is particularly passionate about this and speaks frequently about bridging the gap between what parents think their children are up to and what the reality is.

If you feel underequipped to talk to your children about responsible drinking why not head over to the AET Facebook page for some more tips about starting that often tricky conversation.


This is a Guest Post.

  • Emma Smith

    I’m delighted to hear that it’s dropping, I’m afraid I jumped to the wrong conclusion too!

  • Carolynne @ Mummy Endeavours

    I have a just turned 16 yr old and him and his friends drink now when they go to parties.Of course I don’t like it but all this age group do and even parents buy it for them. It’s not every weekend obviously and it’s not excessive but it’s starting and now as long as he knows about the dangers which he does we have to accept that it happens… it’s not something you can easily stop unfortunately. Unless they don’t go out at all. Worrying though

  • Good news its dropping been on the news about this.

  • Wild & Grizzly

    I was a bit of a nightmare when i was a kid with regards to going out drinking as a teen, hoping that it means I’ll know how to handle my son when he’s older. x

  • You Baby Me Mummy

    I do not want this time to come for us, luckily we have years yet x

  • Bex Smith

    I’m glad that its dropping – although I have years yet to worry about this x

  • Nayna Kanabar

    Its important to be aware of under age drinking and always talk to children and make them aware of dangers of drinking.

  • Something else for me to worry about in future years! I don’t drink so it will be able curbing peer pressure.

  • It’s good to hear it is actually falling – I have to admit I would have assumed it was rising.

  • Being a parent to an 18 year old means I am not surprised it is dropping – I drank far more and far earlier than she did – thankfully she is far more sensible than her Mum – a trend lots of other parents of teens tell me is the same in their house too!

  • Great to hear it’s falling… mine aren’t quite at the age for going out drinking yet thank goodness!

  • Mary Louise

    Good news – i do worry that my nieces and nephews are at an age where they have busy social lives and so it is good to know there is more awareness out there now.

  • Globalmouse

    oh god, mine are way too young for all of this but it still scares me – I hope they don’t drink as much as I did!!

  • Kara

    We have had honest chats with ours and I think they are mostly healthy drinkers, although we have also witnessed the “I am never drinking again moments”, thankfully they didn’t drink underage

  • we ‘ve had a talk with my son and he wants to stay within the law